Privacy Policy

Last Updated: January 29, 2026

This Privacy Policy outlines the practices of junwei shi ("we," "us," or "our") regarding the collection and handling of your personal information through our iOS mobile title, BrickDown. Our data processing activities are conducted exclusively to refine our gaming products and deliver an optimized user experience.

1. Acquisition of Personal Data

We gather and process your information through multiple channels, maintaining a steadfast commitment to data security throughout the lifecycle of the information.

1.1 Data Categories

When you interact with BrickDown, we may record the following types of data:

Log Files: Including your IP address, timestamps of access, and hardware model.

Device Characteristics: Manufacturer details, OS version (iOS), time zone settings, and language preferences.

Persistent Identifiers: Unique IDs used for game access and analytics, such as IDFA, Google Ads ID, Game Center ID, and associated platform account IDs.

Gameplay Metrics: Progress tracking, high scores, unlocked achievements, and social interaction logs.

Transaction & Preference Data: Records of in-game purchases, item history, and customized game settings.

1.2 Third-Party Integrations

Should you choose to authenticate your account via external platforms (e.g., Apple Game Center), we receive specific profile details (such as your nickname and avatar) based on the permissions you have granted to that provider.

To understand how these platforms manage your data, please consult their respective policies:

Apple Game Center: https://www.apple.com/legal/internet-services/itunes/gamecenter/

By using third-party login features, you confirm that your usage aligns with their current terms and that you meet the legal age requirements of your specific jurisdiction.

2. Utilization of Information

We utilize the data collected for the following objectives, grounded in specific legal frameworks:

Service Delivery & Support: To manage orders, address inquiries, and provide technical assistance. This includes sending critical updates, security alerts, and service notifications.

Legal Basis: GDPR Article 6(1)(b). This processing is essential for fulfilling our contractual obligations to you.

Product Improvement & Marketing: To analyze usage trends, develop new features, and share promotional news that aligns with your interests.

Legal Basis: GDPR Article 6(1)(f). This is based on our legitimate interest in enhancing software quality and marketing efficacy.

Targeted Advertising: To present tailored ads and marketing content to users who have opted into sharing advertising identifiers.

Legal Basis: GDPR Article 6(1)(f). Based on our legitimate interest in providing relevant content.

3. Data Retention Standards

Your personal data is stored only as long as necessary to facilitate gameplay, satisfy legal mandates, or resolve disputes. While "Usage Data" is typically kept for brief periods to improve system security, we may extend retention if required by law or to defend our legal rights.

4. Information Distribution

Under the provisions of GDPR Articles 6(1)(b), (c), and (f), we may share data with:

Service Partners: Third parties assisting in operations, legal compliance, or corporate restructuring.

Regulatory Bodies: When disclosure is vital to safeguard the safety or rights of our company or the public.

Community Features: Visible data on public leaderboards or within social game environments.

4.1 Advertising Partners

With your consent, device identifiers may be shared with our advertising network partners to serve personalized ads. Our partners include:

Applovin / AdColony / Amazon / Facebook / Google (AdMob) / Unity / IronSource / Vungle / Fyber / InMobi.

Note: These third parties operate under their own privacy protocols; we encourage you to review their specific policies linked above.

4.2 External Data Processors

We employ specialized providers for infrastructure and analytics:

Firebase: https://firebase.google.com/support/privacy

Adjust: https://www.adjust.com/terms/privacy-policy/

5. Protection of Minors

BrickDown is not intended for children under the age of 13. We do not intentionally gather data from minors. If we identify that a user under 13 has provided personal information, we will purge that data immediately. Parents may contact us at [email protected] to request removal.

6. Security Protocols

We implement commercially reasonable safeguards to protect your data. However, please be aware that no digital transmission or storage system is entirely infallible; therefore, absolute security cannot be guaranteed.

7. Push Notifications

With your permission, we may send alerts regarding game events or promotions. You maintain full control over these notifications via your iOS device settings.

8. User Rights

8.1 EEA Resident Rights (GDPR)

We respond to all requests within 30 days (extendable to 90 days for complex queries).

Access: View the categories and specific pieces of data we hold.

Objection: Dispute data processing based on "legitimate interests" or direct marketing.

Correction: Rectify any inaccurate or outdated information.

Restriction: Limit how we process your data in specific scenarios.

Withdrawal: Revoke consent at any time without affecting prior legal processing.

Portability: Request your data in a machine-readable format for transfer.

8.2 California Resident Rights (CCPA)

Response Time: We aim to reply within 45 days.

Disclosure Scope: Requests cover the 12-month period preceding the inquiry.

Opt-Out: The right to prevent the sale of personal information.

Right to Know & Delete: You may request a summary of collected data or its permanent deletion (subject to legal exceptions like security or contract fulfillment).

9. Deletion Requests & Contact

If you wish to exercise your right to be forgotten or have questions regarding this policy, please reach out to us:

Email: [email protected]